sport park leisure features |
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Leisure Management - Functionality focus – part 4
Spa software
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Functionality focus – part 4
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Spa software CEOs pick out their system’s top modules
and tell Kate Parker about what makes them stand out
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Functionality Focus blvdone/shutterstock
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Module: E-Nymphea Collexion |
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Hervé Colly
Executive officer
Sequoiasoft
What’s your top spa module? E-Nymphea Collexion, our online booking system launched in late 2014, is a comprehensive solution for spas that includes a responsive website, online booking, gift vouchers and a marketing module, all connected with our spa software Nymphéa, in real time.
What are the key features of the module? It allows spas to combine online booking of treatments and rituals and the sale of gift vouchers, in which the client can even add a personal message. To maximise the profitability of wellness centres, E-Nymphea Collexion also enables users to book fitness and collective classes in real time, as well as manage their subscriptions.
In addition, there’s an integrated marketing module for online promotions, novelties, automated cross-selling and up-selling, and also an alternative booking option in case the appointment slot isn’t available – a key feature in online reservation, when nobody’s there to guide the client in his or her purchase.
How do spas use it? It’s a very powerful tool for spa managers who are using it to galvanise their digital strategy and boost their sales. As clients can manage their appointments whenever and wherever they want, it saves spas a lot of time at reception, allowing them to focus on welcoming their clients, and we are glad to take part in this.
Spa-kit.net keyword: Sequoiasoft
"E-Nymphea Collexion is a very powerful tool for spa managers who are using it to galvanise their digital strategy and boost their sales"
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The module includes a responsive website, real-time online booking, gift vouchers and marketing capability |
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Stephanie Jennings
SVP of sales
Mindbody
What’s your top spa module? Using Mindbody Express, spa owners can access their schedules, sales, reporting and marketing tools and client information straight from their mobile devices. The module, which launched in 2013, also lets spa owners and staff run mobile payment transactions from any location through the mobile credit card swiper and digital signature.
What are its key features? Mindbody Express is a great tool for spa owners who are looking to manage all of their spa operations remotely. It gives them the freedom and flexibility to run their businesses via mobile devices from anywhere at any time.
They can check spa schedules, look up client notes and contact information and communicate with customers about appointment confirmations, reminders and cancellations. They can even run sales reports while grocery shopping!
The mobile payment transaction and digital signature tool also means purchases and interactions are not restricted to the front desk – they can take place in the ‘customer comfort zone’ such as in a treatment room or waiting room.
Staff can swipe cards, sell products, packages and gift cards, or update a client account while standing with the customer, providing a more personal exchange.
How does it make life easier for spas? The mobile revolution is upon us. Consumers are increasingly using their mobile devices to find and book spa services, and business owners are increasingly using their mobile devices to manage their business operations and communicate with clients.
Spa-kit.net keyword: Mindbody
"The mobile payment transaction and digital signature tool also means purchases and interactions are not restricted to the front desk"
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Owners can access their schedules, sales, marketing and client information from mobile devices |
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Prashant Nandha
Senior director
Paradigm Shift
What’s your top module for spas? Our eNgage module, released in 2007, supports all aspects of spa customer recognition and engagement, from web reservations to mobile customer and member portals.
How does it make life easier for spas? Customers want immediate access to reservations and loyalty points with the ability to make and change bookings at any time in real time across the spa. This is a strong feature of the module that grows in functionality over time – we listen carefully to feedback in order to enhance the users’ experience.
What are the key module features? It offers web booking, mobile reservations and loyalty portal, member portals, SMS and real-time customer messaging.
Ease of use, best of class functionality, and an understanding of spa operator needs are its main selling points. Our solutions are for operators who have outgrown their current spa systems and are looking for greater power and functionality.
How do spas use it? Our range of customers include large-scale spas with complex requirements including cluster properties connected over distances, integrated with multiple third party solutions. They each use eNgage with its many facets to connect with clients in many different ways.
For example, a spa in Singapore uses our module with SMS integration and messaging apps to keep in touch with customers. Meanwhile, certain spas in Japan use eNgage to provide a real-time booking engine on their site, together with multiple third-party websites, all of which are reflected in real time at the spa.
Spa-kit.net keywords: Paradigm Shift
"Customers want immediate access to reservations and loyalty points with the ability to make and change bookings at any time in real time across the spa"
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Tech update
ManageMySpa rebrands as Zenoti
Software firm ManageMySpa has changed its name to Zenoti to reflect its growing customer base which now includes wellness, fitness and beauty operators.
Commenting on the rebrand, CEO Sudheer Koneru says: “Our solution has evolved significantly since we first started. Our new brand name allows us to move forward by acknowledging our solution for new markets, while still satisfying our original brand promise.”
Zenoti, which launched five years ago, has 5,000 clients in 40 countries. Its cloud software serves as the operational backbone for numerous spas. Zenoti will now actively pursue fitness, yoga and pilates studios as well as other businesses in the wellness and fitness sectors.
Spa-kit.net keyword: ManageMySpa
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Zenoti will now target fitness and wellness firms with its software |
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Tech Update
TAC acquires online portal WellnessBooking.com
Software provider The Assistant Company (TAC) has advanced its position in the spa industry by procuring the German firm WellnessBooking.com.
A well-known online search engine of discounted spa treatments in Germany, Austria and Switzerland, the web engine allows users to book services to their desired spa providers, health clubs or beauty studios and in return receive a voucher for redeeming the purchased service.
The two companies have worked together since 2012 on implementing a successful interface between TAC Reservation Assistant and the booking platform. Its overall function is simple: all spa, beauty and wellness establishments, including customers of TAC can set up daily discounted services which are then accessible through the online channel allowing the ability to reach specific target groups.
Spa-kit.net keyword: TAC
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photo© Fotolia |
Europeans use the search engine to find discounted spa treatments |
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