Charity Hudnall
Vagaro allows users to create general tags – a keyword or phrase that can be added to a customer’s profile. For example, ‘VIP’ can be used to designate specific profiles with that status, and an email marketing campaign can be filtered to be sent specifically to customers with this tag – this way you ensure that the offer gets sent to the customers most likely to act on it.
Our platform also collects different data points that can be used for campaign segmentation, these include new customers; customer birthdays; repeat business; customer spend; and customers with certain preferences or linked to a specific employee.
Regarding ROI measurement, after an email marketing campaign has been sent out, you can see how many were delivered, opened, how many clicks on the CTA button and how many appointments were booked directly from the campaign. Based on this analysis, operators can easily determine which offers are performing well and which need improvement or refining.
Analytical data can also be collected from multiple revenue streams besides the standard service appointment, including online sales, merchant services and treatment bookings. Daily deals or digital flyers can also be created and posted on the Vagaro marketplace by using pre-made templates, which offer an easy way to specifically target potential customers in the vicinity.
Our clients are able to boost ROI, increase retention, improve products and services and save time, without increasing expense. Through segmentation analysis, spas can determine how to run efficiently year-round by observing fluctuation and making data-informed decisions – so they know exactly who to target and when.
Spa operators can determine how to run efficiently year-round by observing fluctuation and making data-informed decisions