photo: GYM SALES
We recently worked with UFC Gym Nottingham to implement a new lead management system. When I first met with UFC Gym, the sales team had challenges cohesively managing appointments. When one team member booked an appointment, a second team member confirmed the appointment and a third carried it out.
This created a disconnect, often with tasks slipping through and impacted the lead journey, which made it difficult to track lead status, conversion and team member KPI performance. The entire lead journey was outdated, with no real structure to the system.
Once Gym Sales was live, the first step UFC Gym took was to create and design automated items for the member journey, which included emails, text messages and scheduled follow-up calls for the team.
Using a booking link embedded in their email and text messages, potential members were able to select an appointment slot that worked for their schedule and automatically receive appointment confirmations via email and text. The calendar in Gym Sales was a great resource, and managers quickly saw all team members using it, providing a view into the sales activity.
UFC Gym’s marketing team created a series of images, videos, links, and web pages that could be used to support the current sales campaign or referral promotion, in a fully customisable setup.
Gym Sales provided UFC Gym with the tools to add structure to an already busy sales environment, allowing their team members to collaborate better.
The first step UFC Gym took
was to create and design
automated items for the
new member journey