The company's exclusive H-Line collection has been created in conjunction with a leading commercial textile producer and comprises a full selection of filled and linen products, including duvets, pillows, bedding sets and fitted sheets.

To give maximum flexibility to independent hotel and guest house customers, the new range offers three different quality levels - bronze, silver and gold - and is available in white or cream.

The bronze range features 120 thread count fitted and flat sheets, and 140 count duvet and pillowcases. The gold collection includes 230 count flat and fitted satin weave sheets and a 300 count duvet cover with embroidered satin stripe detail.

The new range also features filled products, including functional bronze hollow fibre duvets and pillows, and 'silver' solutions that have been developed to hold their shape and have anti-allergy properties.

Every item in the new range is 100 per cent cotton, meaning it is robust, breathable and naturally hypoallergenic. They are also machine washable.

Single, Double and King sizes are available across the bronze, silver and gold options, and Super King versions will follow later in the year.