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| Product news |
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05 Jun 2014
Puma seeks UK brand expansion with Nova partnership
Supplier: Puma
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Puma is to become the official sportswear and merchandise supplier for Nova International’s Great Run Series after the two companies concluded a partnership deal.
The sports company is aiming to enhance its athletics business in the UK. “This new partnership with Nova International is an important one for us, most notably for the strong brand and retail presence it offers,” said Paul Spencer, general manager Puma UK, Ireland and Benelux.
Puma will open an online store on the Great Run Series website selling limited edition Great Run footwear and apparel, while the kit will also be sold in race villages at events across the country, including the Bupa Great North Run and the National Lottery Newham London Anniversary Run.
Throughout the series, Puma will run ambassador and retail events, and offer multi-channel digital communications and PR.
The sports brand has also expanded its athlete stable in the UK, which now includes marathon runner Susan Partridge (pictured), hurdler Eilidh Child, steeplechaser James Wilkinson, 10km competitors Dewi Griffiths and Chris Thompson, and 5000m runner Nick McCormick.
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Supplier: Puma
Leatherhead Surrey UK
Puma has the long-term mission of becoming the most desirable Sport lifestyle company.
Web:
www.puma.com
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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| Company profile |
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ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience.
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in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
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Fitness Instructor
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Company: Everyone Active
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