 |
| Product news |
 |
16 Jul 2014
Ooyala powers Arsenal’s video success
Supplier: Ooyala
More Ooyala details
|
Arsenal Football Club has successfully improved its online video service after partnering with Ooyala. The club transferred to a free, subscription-based service in order to benefit from the advanced analytics it would provide, such as where its fans were located, enabling the club to make key business decisions.
Although rights to live Premier League games are held by major broadcasters, Arsenal’s partnership with Ooyala focused on providing creative and valuable content going beyond the live match experience, with historical and archive content proving popular, as well as exclusive interviews, live pre-season games, and a live stream of the team’s FA Cup victory parade.
Ooyala’s solution offers high-quality playback with the ability to scale to any device, providing HD-quality video to all iOS/Android devices, Smart TVs, and set-top boxes. The company also offers analytics covering how, when, where and for how long each piece of content is being watched, allowing Arsenal to optimise programming and operational decisions in real-time.
As an example, Sarah Kiefer, senior marketing manager at Ooyala, says a huge growth has been seen in the use of mobile devices – which led Arsenal to transition to shorter rather than longer content.
Kiefer says the sports industry is a big area of growth for Ooyala, describing it as the “crown jewels of content” because of the level of fan engagement. As well as Arsenal, the company is working with a number of Premier League and overseas clubs, ESPN, and other broadcasters around the world.
|
Supplier: Ooyala
London UK
Ooyala delivers personalised video experiences across all screens and is a leader in online video management, publishing, analytics and monetisation. Ooyala’s integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Web:
www.ooyala.com
More Ooyala details
|
|
|
| Product news |
|
|
 |
 |
|
12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
|
|
|
|
|
|
 |
|
| Company profile |
|
Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Duty Manager
Salary: Competitive
Location: Middlesbrough
Company: Everyone Active
|
|
Duty Manager Golf and Athletics
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK
Company: Active Luton
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
