AmorePacific: AmorePacific wins award for multisensory visitor centre

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09 Jan 2015

AmorePacific wins award for multisensory visitor centre

Supplier: AmorePacific
More AmorePacific details

AmorePacific wins award for multisensory visitor centre

The 10,000sq ft attraction tells the story of the company

South Korean skincare and beauty company AmorePacific is to be presented with an attractions industry award in March for its visitor centre which has “transformed the concept of a factory tour”.

Story Garden by AmorePacific opened in late 2013 at the company’s headquarters in Osan and was created and produced by design firm BRC Imagination Arts. The 10,000sq ft (929sq m) attraction tells the story of the company through an interactive, multisensory and multimedia experience.

Although Story Garden was originally intended for a limited audience, AmorePacific has started offering public tours thanks to its popularity.

AmorePacific is to receive an award for Outstanding Achievement by attractions industry body the Themed Entertainment Association (THEA). The creator of the THEA Awards says the Story Garden “elevates the experience of a brand visitor centre to the highest artistic and emotional standard – a stunning new standard for Asia and the world”.

Supplier: AmorePacific
Seoul South Korea
Since its establishment in 1945, AmorePacific has continuously striven to realise its corporate vocation as the ‘Asian Beauty Creator’ to make the true beauty of Asia known to the rest of the world.

Web: www.amorepacific.com
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