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25 Oct 2016
Samsung and USA Basketball team up for groundbreaking VR scheme
Supplier: Samsung Electronics Ltd
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The VR footage shows fans how the game looks from a USA Basketball player’s perspective
Samsung Electronics America and USA Basketball have a groundbreaking new series, Chasing the Dream, providing an immersive look at the game of basketball through virtual reality (VR).
Spotlighting members of the USA Basketball Men’s National Team, the VR footage provided the players’ perspective in the weeks leading up to the Rio 2016 Olympic Games and took the viewer on a journey of what it feels like to be a professional athlete.
The content has been made available exclusively within the Samsung VR app, which users can access through Samsung Gear VR powered by Oculus, via the app or online at Samsungvr.com.
“As a leader in the virtual reality space, Samsung aims to be at the centre of culture by pushing the boundaries of what’s possible with our technology, exploring new frontiers such as virtual reality and 360,” said Marc Mathieu, Samsung Electronics America’s chief marketing officer.
“We’re thrilled to work with the NBA and USA Basketball to give fans an immersive, behind the scenes look at what it takes to be an athlete competing for Team USA in the Olympic Games.”
The series is the second part of Samsung’s Beyond the Frame programme, which creates and curates groundbreaking content and features some of the most influential creators in the field of virtual reality.
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere
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in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
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