DECLÉOR: L’Oréal Group cuts ties with Decléor

Sport, parks and leisure - DECLÉOR: L’Oréal Group cuts ties with Decléor

30 Apr 2024 Sport, parks, & leisure: daily news and jobs

FREE DIGITAL SUBSCRIPTION

PRINT SUBSCRIPTION

ADVERTISE

Featured Suppliers

Product news

11 Oct 2023

L’Oréal Group cuts ties with Decléor

Supplier: DECLÉOR
More DECLÉOR details

Decléor was founded in Paris nearly 50 years ago

photo: Decléor

Global cosmetics and beauty conglomerate L’Oréal Group has parted ways with spa and beauty brand Decléor.

Decléor’s partners received notice last week that the French aromatherapy company will withdraw from all spas and salons, with production no longer in service.

Speaking to Spa Business, a L’Oréal spokesperson stated:

“L’Oréal has a portfolio of complementary brands. The Group’s strategy is to acquire and, sometimes, exit brands, to keep a very strong portfolio and the complementarity it needs to thrive over the long-term.

“The success of L'Oréal Dermatological Beauty is based on a strategy and a business model focused on brands prescribed by healthcare professionals. Under these conditions, the Division has decided to stop the commercialisation of Decléor.”

Decléor was acquired from Shiseido by L’Oréal in 2014 as part of a €227.5 million (US$241.5 million, £196.5 million) deal which also included the acquisition of French haircare brand, Carita.

The company has been a household name in the industry since its inception almost 50 years ago in Paris and was previously partnered with established spa brands including Centre Parcs’ Aqua Sana as well as hotel spas operated by Regent Hotels.

Supplier: DECLÉOR
Boulogne Billancourt France
DECLÉOR was the very first skincare company to use aromatherapy.

Their story began 40 years ago in Paris, with two visionary and innovative women, one a beauty therapist and the other a renowned aromatherapist. Long before the benefits of aromatherapy had been internationally recognised and the boom in botanical skincare had taken off around the globe, these two pioneers used their combined expertise to develop ground-breaking treatments that featured potent, pure, plant-based products, known as AROMESSENCE™.

While the DECLÉOR range of products has grown over the years, these highly effective AROMESSENCE™ Serums and Balms are still at the heart of the brand’s beauty regime, producing the same exceptional results that they have always done. The brand’s philosophy remains committed to a unique holistic approach to beauty and wellbeing, working to constantly stay one step ahead in aromatherapy, using the latest science and research to source and blend remarkable ingredients and devise the most innovative results driven treatments.

Web: www.decleor.com
More DECLÉOR details

Product news

		22 Apr 2024 Keiser A400 resistance will empower fitness enthusiasts Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.

		12 Apr 2024 MyEquilibria combines art and outdoor exercise "We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.

		12 Mar 2024 Slacklining will transform fitness in the UK Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.

		12 Mar 2024 Form’s in-goggle coaching will help swimmers hone technique Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.

		12 Mar 2024 Egym’s Open Mode extends access to its strength equipment Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.

		12 Mar 2024 Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.

		15 Feb 2024 Team GB chooses Absolute Performance for Olympic gym contract for third time Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.

		09 Feb 2024 Balanced Body partners with Third Space on its new group reformer pilates offering As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.

More product news>>

Company profile

UK Trade & Investment

The Global Sports Projects Team helps overseas event organisers to identify UK suppliers and to learn more about the UK's capability in this competitive field.

View full profile>>

Catalogue gallery

Art of Cryo

Featured Supplier

Webinar: Building a new energy future for the leisure sector

As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. More>>

in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources

View digital edition>>

Latest jobs


	Jobs Search

Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School

Leisure Supervisor (Development)
Salary: £32,982 - £37,099pa + excellent pension and benefits
Location: London, UK
Company: City University of London

More jobs>>

Diary dates

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,

More dates>>