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| Product news |
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28 Feb 2024
Precor launches new functional strength training line powered by BeaverFit
Supplier: Precor Fitness Ltd
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Precor has selected BeaverFit to design and manufacture their new functional training line
photo: Precor
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
"We are thrilled to announce the launch of this new product line in partnership with BeaverFit," shared Adam Hubbard, Precor director of product and marketing. "BeaverFit's extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor. They have been exceptional partners throughout the development process, and we are excited to introduce these new products to our customers this spring."
For Precor, this new line brings together the quality, performance, and innovation that customers have always trusted, with the proven reliability and rugged designs of BeaverFit.
This powerful combination creates a solution for customers that will meet the rapidly evolving strength and functional training needs of modern fitness facilities.
“We couldn’t be more excited about this partnership with the Precor team,” echoed Nick Vay, VP of commercial sales, BeaverFit. “The synergy between our brands is remarkable, and we deeply appreciate the chance to provide our world-class functional training solutions to support their outstanding team and customers across the globe."
Originating from a family-owned steel fabrication business in the U.K., BeaverFit gained prominence in the early 2010s by supplying custom-outfitted container gyms to military organizations. With rapid expansion into commercial fitness, BeaverFit now empowers individuals worldwide to achieve their fitness goals with versatile training solutions.
This partnership introduces an impressive selection of more than 10 product options to Precor’s catalog, showcasing space-efficient functional training solutions with integrated storage. These solutions are meticulously designed to create purpose-built zones for functional exercises, ensuring that other strength areas remain open for primary lifts.
Fitness Post: The most compact of the new offerings offers training and storage capabilities for a single user in small spaces.
Bay Unit: This solution raises the bar with multiple functional training modalities in a single- or multiple-unit station, with various exercise and integrated storage configurations available.
Bridge Unit: Featuring a 15-foot span of monkey bars to connect storage and exercise stations, this multi-user, multi-modality training station also provides neatly integrated organization for all accessories.
These solutions will be available throughout the U.S and internationally in select countries. Each product goes beyond spec with industry leading steel, in keeping with BeaverFit’s core promise to use only the highest quality materials sourced and manufactured in America and Britain.
"At the core of our company is our commitment to domestic sourcing and manufacturing, a cornerstone that guarantees the quality and reliability of our products. This pledge extends to our partners, ensuring their satisfaction,” Vay said. “Teaming up with Precor fills us with excitement as we embark on a journey to introduce our superior training solutions to a global audience.”
For more information on the newest line of Precor offerings powered by BeaverFit, visit www.precor.com/functional-training
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Supplier: Precor Fitness Ltd
Camberley
Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Residential, Corporate, and Education.
Web:
https://www.precor.co.uk
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience.
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