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08 Mar 2018
Attendances for women’s elite sport events set to break 500,000 barrier for first time
BY
Tom Walker
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The success of the FA Women's Premier League has contributed to an increase in attendances
photo: Football Association
The number of spectators attending women's elite sports events in the UK is set to break the half-million barrier for the first time in 2018. According to data analysis by sports marketing specialist Two Circles, the number of fans watching women’s sport will hit 682,000 this year – an increase of 49 per cent on 2017 figures.
The report is the latest indication that women’s sport is currently experiencing a huge surge in popularity.
Since 2013, attendances for UK women’s sports have grown, on average, 38 per cent year-on-year.
According to Two Circles, the growth has been driven by a huge increase in media coverage and awareness of women’s sport – as well as the success of recent major international tournaments hosted on UK soil.
These include the 2017 ICC Women’s Cricket World Cup, which sold out a record number of games for an international women’s cricket tournament, including the final.
The introduction of new, professionally-organised events across football, hockey, netball and rugby union has also increased the number of elite events organised across the UK.
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