 |
|
|
 |
14 Jun 2018
Nike inspired by Russia's street football culture for multipurpose World Cup sports park
BY
Kim Megson
|
Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ caged pitches
photo: Nike
To celebrate the start of the World Cup in Russia, sports giant Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ – courtyard cages for street matches. The 4,700sq m (50,600sq ft) Nike BOX Msk in Gorky Park can be used for a variety of sports and pursuits – from basketball to gym training, running and yoga – but the design is influenced by the facilities where many Russian footballers developed their skills.
The venue has been covered with urban art to reflect its dual purpose “as an ultimate sports playground and a hub for creativity, community programming and partnerships.”
“The park has always been a magnet for sport and cultural expression and this is something we have actively tried to encourage,” said Marina Lylchuk, director of Gorky Park. “We were happy to work with Nike to create this fantastic new facility for the people of Moscow. It’s a welcome addition to Gorky Park and we are sure it will prove hugely popular.”
Around 7,300 hours of sport classes will take place at the Nike BOX Msk in its first year. This summer it will host the Korobka Rebels football tournament for 3,000 male and female players across U17 and U21 levels. It will also be used by the Children Sport Foundation, which brings sport and play into schools, and Perspektiva, which gives young people with and without physical disabilities the chance to play together.
The project has been developed alongside Strelka KB, an organisation that aims to instigate a qualitative change in Russia’s urban landscape.
Opening the facility, former Brazilian footballer, and World Cup star, Ronaldo said: “With the eyes of the world on football in Russia, I can’t think of a better time to open such an incredible sports facility. I know the passion and love fans have for the game and the launch of Box MSK will inspire the youth of Moscow to play more sport.”
This is not the first time Nike has embraced the world of architecture. It has previously created sci-fi tinged pop-up running hubs in Shanghai’s Times Square and opened a “reimagined running track” in the centre of Manila, where sprinters could race against their own avatars in a venue shaped like a huge sole print. It has also collaborated with artist Kaws to cover two of New York’s community basketball courts with his signature brightly-coloured murals.
 |
|
|
|
|
|
|
|
|
|
Connect with
Sport Parks Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
26 Apr 2024
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
21 Apr 2024
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and leisure centres, as part of ongoing
.... more>> |
|
|
|
 |
|
21 Apr 2024
Community Leisure UK is helping the drive to Net Zero with the launch of a bespoke carbon literacy course. Offered in partnership with the Workers'
.... more>> |
|
|
|
 |
|
20 Apr 2024
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention by utilizing existing wearables, equipment, and sensors in the club.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
